Privacy Policy

At Limited ("hagfans"), we are committed to protecting the privacy and security of our customers and site visitors, including you. The hagfans team members are customers themselves, both of hagfans and other Internet sites.  We therefore fully appreciate and respect the importance of data privacy and security on the Internet.

We believe you should feel both informed and empowered when it comes to our handling and usage of your information.  This notice therefore explains:

·         What information we collect when you’re using any hagfans website or app, or when you’re communicating with us;

·         Why we collect that information;

·         How we may then use that information;

·         How we share that information;

·         How long we keep your information, and how we protect it whilst we have it;

·         What we won’t do with your information; and

·         What choice and options you have to control your information.

So you only need to look in one place to find out all you need to know, this notice covers all hagfans websites, apps and services.  That includes the site, all our international sites, the hagfans mobile site, the hagfans ios and Android applications, hagfans Marketplace and its app ( marketplace ), the hagfans Magazine and its app ( hagfans Mag ), hagfans’ platform technology, and all other hagfans websites, apps, developer platforms and other products and services (collectively  hagfans  or the  services ).

Because we’re an online fashion destination, the wording does have to get a little technical at times.  But we’ve done our best to try to explain things as clearly as we can.  We’re unlikely to have done this perfectly though, so we’re always happy to take any questions, comments or suggestions relating to this notice.  Just contact our Customer Care team if you’d like to discuss this with us.


·         Our over-arching data principles

·         Everything we do relating to your information is covered by the following over-arching data principles:

o    Your information belongs to you, not us  “ you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information;


o    We will only collect, keep, use and share your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven’t objected to, or (b) where we’re legally required to do so  “ and as soon as those purposes have been fully achieved, we will delete your information;


o    We will be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information in the ways you’re comfortable with;


o    As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards, having kept on top of and appropriately taken into account the latest industry standards and best practice.

·         How do we collect information about you?

·         In any interaction you may have with hagfans, we collect information in three possible ways:

1. When you directly give it to us ( directly Provided Data )

When you sign up for our site, or any time you visit hagfans, or purchase our products, or communicate with us, you may choose to voluntarily give us certain information  “ for example, by filling in text boxes, or clicking on active buttons on our side, like  ˜Add to Bag’.  All this information requires a direct action by you at that time in order for us to receive it.

2. When you give us permission to obtain from other accounts ( user Authorised Data )

Depending on your settings or the privacy policies for other online services, you may give us permission to obtain information from your account with those other services.  For example, social media is an important part of how hagfans interacts with our customers.  In using social media (e.g. By signing onto hagfans using your Facebook or Twitter log-in), you may give us permission to access your information in that social media channel or in other services.  So, if you did choose to link your Facebook or Twitter account to hagfans, this would enable us to obtain information and content from those accounts.  Or if you’re using hagfans on your mobile, you can also choose to provide us with location data.  The information we obtain from those services does depend on your settings for that service or their privacy policies.  So you should always regularly check what those are. 

3. When our systems collect information or data as you use our websites or apps, or use websites or apps that are connected to hagfans ( system Collected Data )

These days, whenever you use a website, app, or other Internet service, there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site, app or service. The same is true when you use our websites, apps and services.  For example:

(a)   when accessing hagfans, we use  cookies  (a small text file sent by your computer each time you visit our website, unique to your hagfans account or your browser) to make it easier for you to use hagfans, improve your shopping experience with us or so we can record log data relating to the pages you viewed and activities you carried out during your visit.  For example, we may use cookies to store your language preferences or other hagfans settings, so you don ˜t have to set them up every time you visit hagfans.  These cookies may be  session  cookies (that last until you close your browser) or  persistent  cookies (that last until you or your browser deletes them). Some of the cookies we use are directly associated with your hagfans account (relating to things like the email address you gave us), and other cookies are not.  There are more details on our cookie usage below; or

(b)   In addition, the type of device you’re using to access hagfans and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why a crash has happened. What information we can be provided with depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iphone or an Android phone. Your device manufacturer or operating system provider will have more details about what information your device makes available to us.

·         What information do we collect about you, why do we collect it and what do we do with it?

·         We need to answer this question first at the headline level, before looking at specifics.

At the headline level, we collect two types of information:

o     personally identifiable  information (meaning it can be used to specifically identify you); or

o     non-personally identifiable  information (meaning it relates to you but can’t be used to specifically identify you i.e. Anonymous data like your unique hagfans customer number). 

When explaining the specific information we collect about you, we will endeavour to confirm which is  personally identifiable  and which is  non-personally identifiable  on the other. 

The easiest way to explain the specific information we collect about you is to look at every different point of interaction you may have with hagfans, as we collect different information at different points in your user or customer journey with hagfans.  These interaction points include the following:

o    Browsing our site;

o    Saving an item;

o    Registering on hagfans;

o    Logging into hagfans once registered;

o    Making a purchase from hagfans (i.e. Adding to bag, checking out and completing a purchase);

o    Contacting hagfans Customer Care, either about an order or for any other reason;

o    Using hagfans social media channels;

o    Clicking on hagfans banners, hyperlinks or plugins.

Set out below is an explanation of what information we collect at each of these interaction points, along with confirmation of (a) whether you directly give it to us, or we collect it with your permission, or whether it is collected by our technical systems; and (b) whether it is  personally identifiable   information or  non-personally identifiable  information:

o    Browsing hagfans: irrespective of whether you are logged in when on hagfans, we use cookies and code which is embedded in our systems to gather and record certain System Collected Data regarding the visitors to the site, such as:

If you are logged in on hagfans when browsing, a cookie on your device will also identify you, and record and associate all of this non-personally identifiable usage information and log data with your account.

§  The IP address of the computer or the proxy server that you use to access hagfans  “ this is personally identifiable information;


§  The type of device used to access our Services, your computer operating system details and settings, your type of web browser and your settings for that browser, the name of your ISP, (if you are accessing hagfans using a mobile device) your mobile device, your mobile operating system, your mobile device identifier provided by your mobile device operating system, and location data (if you have that functionality set up) and other general device or systems information  “ this is non-personally identifiable information;


§  Statistical information and log data about number of visits to certain pages on the site (e.g. The home page); the pages you viewed and activities you carried out during your visit; the date and time of your visit; the duration of an individual page view, the paths taken by visitors through the site  “ this is also non-personally identifiable information.  

o    Saving items: irrespective of whether you are logged in when on hagfans,

If you are logged in on hagfans or log in during that same visit, the non-personally identifiable information relating to that saved item will be associated with your account, so that it is then displayed in your  ˜Saved Items’ list for the next 60 days or until you remove it from your  ˜Saved Items’ list (if earlier).

o    Registering on hagfans: In order to place an order with hagfans, you need to create an account with us and become a registered user.  It is not possible to place an order without being logged in on hagfans.  To create an account and register with us, you need to provide us with at least the following Directly Provided Data, all of which will be 

After you create an account and register with us, you can then choose to provide further information about yourself during the registration process (for example, your gender and location). We also provide the option to register for a separate hagfans Marketplace account, for which you must provide us with at least your name, email address and/or mobile number, and a password.  Any further information you provide to us at this stage will also

When you create an account and register with us, hagfans will keep that Directly Provided Data for as long as you are registered with us, so that we can then use it to identify you by your hagfans profile, to operate all the systems (such as delivery systems) to enable you to place an order to purchase products from hagfans, and to offer you a personalized, relevant experience on hagfans.

§  Your name;

§  Your email address;

§  A password;

§  Your mobile phone number. 

o    Logging into hagfans:  Once registered, if you wish to log in, you will need to input your email address and password again, which is Directly Provided Data and personally identifiable information.  This will be matched to the up-to-date Directly Provided Data of the same type associated with your account to confirm your identity, and to enable you to place an order to purchase products from hagfans.


o    Purchasing from hagfans:  To purchase products from hagfans, you will need to do the following:

§  Click the relevant button on the site to add the product(s) to your bag  “ at which point our systems will collect this Directly Provided Data relating to the identity, size and other product attributes of the item(s) you’ve added, so the item(s) can then be displayed in your  ˜Bag’ until the end of that visit.  This is non-personally identifiable information;


§  Be logged in (see above for an explanation of the information required to do that);


§  Select certain options relating to the delivery of the products you wish to order  “ our systems will collect this Directly Provided Data relating to your delivery selections in order to be able to fulfil and deliver your products to you by your required delivery method, should you complete your order.  This is non-personally identifiable information;


§  Input certain details relating to your credit card, or log-in details for certain other payment systems, such as paypal or Klarna.  This Directly Provided Data will be collected by our systems, so we can take the required payment for the products you wish to purchase, should you complete your order.  These details are personally identifiable information.


§  To complete your order, you finally need to click the relevant button to  ˜Place Order’.  When we have this Directly Provided Data, we will record the full details of the completed order in our systems for as long as you are registered with us, so we can (a) fulfil and deliver your order, (b) add it to your order history and have a record of your purchases in order to deal with any queries you may have or process any returns you may wish to make, and (c) include it within the financial records of our business transactions.  This is all personally identifiable information provided by you.


o    Contacting hagfans Customer Care:  if you contact our customer care department for any reason (for example when you submit a question using the Ask a Question or Help Form or if you communicate with us on Live Chat), irrespective of which of the available communication channels you use to contact us, we will record the contact and collect all applicable information relating to the contact.  Details of the contact with you will be both Directly Provided Data and personally identifiable information, which we will then:

§  Keep and use to help us categorise your specific question or contact, respond to it, and, if applicable, investigate, deal with and resolve any issue or incident, and


§  Keep for so long as you are registered with us so we have a history of all of our communications with you, any issues you may have had with us, and what we did to resolve those issues or incidents, which we can then use to ensure that we deal with any further contacts appropriately.


o    Using or interacting with hagfans social media channels: When you use or interact with any of our social media channels (like Facebook and Twitter), we may collect, record and retain certain System Collected Data and User Authorised Datadepending upon your settings with those channels.  

Any content you put or add on any of our social media channels will be Directly Provided Data, which may be personally identifiable information depending upon the content.  We will collect, record and use that content and any other information you provide when putting or adding it to any of our social media channels (including any information that you have permitted those social media channels to share with us or that is allowed by your user settings on those sites). 

Finally, any additional information about you that you need to provide when you use a particular social media channel or app will be explained in the terms and conditions for that app.  

o    Clicking on hagfans emails, banners, hyperlinks or plugins: if you view or click on emails that we have sent you, or on banners, hyperlinks or plugins we have placed on our website or other websites, both the fact that you have done so , as well as the address of the site you were on when you did so, will be Directly Provided Data that we will record. This is all non-personally identifiable information.  We will use this information to track and analyse how successful those We are constantly innovating to improve hagfans and the Services, which means we may create new ways to collect information from you.  If we do, we’ll tell you about any new information we are collecting through updates to this notice.

·         What about cookies?

·         We use cookies when you visit our site.  There are four main types of cookies  “ here’s how and why we use them.

(1)   Site functionality cookies  “ these cookies allow you to navigate the site and use our features, such as  add to Bag  and  save for Later .

(2)   Site analytics cookies  “ these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

(3)   Customer preference cookies  “ when you are browsing or shopping on hagfans, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

(4)   Targeting or advertising cookies  “ these cookies are used to deliver ads relevant to you.  They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future.  If you want to delete any cookies that are already on your computer, the  help  section in your browser should provide instructions on how to locate the file or directory that stores cookies.  Further information about cookies can be found at  Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete hagfans user experience that we pride ourselves on providing our customers.